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The formula is nourishing and won't damage your hair, instead leaving it soft, strong and shiny. Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity - our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. This hair color product uses Pastel Extend Technology to give you brilliant color for up to 10 washes. Aside from carrying a wide variety of nail polish from well-known brands such as Essie, OPI, and Zoya, the store also sells makeup and hair products that are not easily attainable at your local drug stores (such as the ones in this review). You can easily achieve a bold look with Joico Vero K-Pak Intensity Semi Permanent Hair Color Intensity in Silver Ice. WHERE I PURCHASED IT I purchased these products from Nail Polish Canada. Joico Vero K-Pak Color Intensity Semi Permanent Joico Vero K-Pak Color Intensity Semi-Permanent Peri Wink 118 ml Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITYour intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos. Then, it hit me: why do I only use permanent dyes on a semi permanent colour?! It's not meant to last anyway, I might as well use a semi-permanent product that would do less damage to my hair! I have always loved dyeing my hair in between those colours, but of course there is no permanent dye in the market that will actually ensure zero fading. This is something extremely common when you go for colours like red or purple. Prior to using these products, my hair colour was a faded burgundy that turned into a brassy brown. Permanent dyes: Magenta and Ametheyst Purple. My client had over 2 inches of regrowth,bands,and previous breakage from her last hairstylist.We used OLAPLEX to maintain the integrity of her hair and JOICO. Today I will be sharing you with you my experience using the Joico Vero K-Pak Color Intensity Semi